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商品編號： 9-710-420 出版日期： 2010/04/20 作者姓名： Palepu, Krishna G.;Anand, Bharat N.;Tahilyani, Rachna 商品類別： Other 商品規格： 26p 再版日期： 2011/03/28 地域： India 產業： Automotive industry 個案年度： 2010 -
商品敘述：
The case explores how Tata Motors, India''s largest automobile company, developed the Nano, the world''s cheapest car. The case focuses on the translation of Ratan Tata''s (Chairman of Tata Motors) vision of a safe affordable car for the masses by Ravi Kant, Managing Director of Tata Motors into the Nano Project. The case raises questions around breaking the price - quality barrier and changing existing internal processes to accommodate revolutionary new ideas. The dilemma of success - Tata Nano was a runaway bestseller - left Tata Motors debating how large a bet they should make on the Nano and what kind of capacity commitment this requires.
涵蓋領域：
Competitive strategy;Disruptive innovation;Emerging markets
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